Driving results is a key factor for a successful business. Gamification helps you to keep your employees engaged and motivated to deliver their best performance. But what gamification really is?
Gamification’s terminology would be described as the use of game design elements in non-game contexts. Gamification ,also, refers to the use of game mechanics and experience design to engage and motivate people to achieve their goals.
Everyone can participate in contests, regardless of their role in the company. Participants can win awards, prizes, and bragging rights, which are helpful external motivators to drive their impact on business results. When you make teams, you create healthy competition among colleagues and foster team spirit.
To help create a vibrant and engaging environment for your contest, use up-to-date scores and numbers.
– How Gamification can help to keep your employees engaged?
Gamification engages many different roles
Think about how you measure the performance of your employees and the activities that drive that performance. Do you count the meetings they schedule, the time it took them to resolve a customer issue, how much revenue they generated, or something completely different?
Sure, you can send around weekly email updates or fill scorecards with numbers. But why not make it more fun and exciting by turning some performance metrics into a game?
Traditional game models reward top performers, who are already self-motivated. Gamification motivates everyone to achieve more.
• Create awards that motivate everybody
Gamification lets you set up multiple award categories to recognize achievement and improvement across a variety of KPIs or employee roles. It also offers tiered awards for individuals and teams to enable more players to receive recognition. Creating multiple ways to win keeps more participants engaged and excited throughout the entire contest.
- The customer’s view
Gamification can not only use for the employees, but also for the customers for encouraging desirable website usage behavior. Additionally, gamification is applicable to increasing engagement on sites built on social network services. For example if a company or a business wants you to do an online survey is better to choose a more entertain way to do it. A study at MIT Sloan found that ideation games helped participants generate more and better ideas, and compared it to gauging the influence of academic papers by the numbers of citations received in subsequent research.