Social media. which one fits me the most?

As we have mentioned before using social media is very useful for your business or product but  you have to be careful how you’re going to use it’s one.Social media offer to businesses and goods some advantages:

  •  The opportunity to target in their special ”audience”
  • The chance to be advertised with a very low budget.
  • The opportunity to inform the ”audience”. The users feel more comfortable finding the content they want throw social media.
  • The opportunity of making groups with their customers and their future customers.
  • The chance of making NEW customers.
  • The chance to increase their sales.
  • The opportunity to make contact with their customers.

Beside the various advantages a social media can provide you,the luck of strategy mixed up with useless and quick moves won’t lead you anywhere. To shape your strategy:

  • You have to make clear the reason or reasons that necessitate the presence of your organization or your product on the social media. Is the target the promotion of the website or is the increase of the recognition of the brand or the increase of sales? Whichever the reasons are they have to be clear in the mind of the marketer as well as in the marketing plan.
  • To choose the users that your social media pages wants to target as their audience. But before you choose you have to make some crucial questions like

-Are they male or female?

-How old are they?

-Where are they from?

-What’s their occupation?

-What are their interests?

-Which social media they use?

-Do they speak English? If not how can I approach them?

-How do they spend their free time?

All the above are some data that the marketer or the business owner or the man/woman that manage the social media has to know in order to target properly to the business audience.

So, when you find where you want to target you have also to decide what your posts will look like.No matter what you’re social media page look like or has to do with they’re some standards you have to follow:

  • Be positive. Users reject the negative-content posts.
  • Give information. This is why they visit your social media page, that’s why you have to give them information relative with your business or your good.
  • Use videos and photos because they prefer them from the long texts.
  • Add links that lead to your business website in order to get even more information.
  • Use content that is accessible from mobile also. Its is estimated that 70% of the users visit social media from their phone.
  • Help users to react to your posts. Usually you achieve it via questions.
  • Choose hours that users use more often the social media pages. It is easily understandable that Tuesday in 2 a.m is not the appropriate hour to upload your content.
  • Answers and comments. You have always to answer to the comments you get to your social media page. You may one or two or even more times to come across with negative comments;the secret is to always answer them and try to convince them with nice way for the opposite. You should never erase any comment, because it looks like you can’t support your opinion.

Now the most common question is: WHICH SOCIAL MEDIA PAGE FITS MY BUSINESS OR GOOD THE MOST?

Here are some information for the most common social media that have to do directly with the businesses.

  •                 FACEBOOK: 

Facebook is an appropriate mean of promotion for organizations or goods of wide consumption and not for really specialized goods. It can help your business or good to:

  • Increase the recognizability of your brand.
  • Provide information to your audience.
  • Lead users to the original website of your business.
  • Promote an event that is relevant with your brand. 

A Facebook page gives the opportunity to the businesses to ”speak” with their consumers,which want to learn more for a business or a good. Facebook do not charge for making a page or for the posts you make. It charges though when you want to make your page more recognizable with not the usual ratio. If a post on Facebook is not sponsored only 6% of your fans will see it.For instance your page has 1000 fans. If you not sponsor your post only 60 people will see it.

There are 2 ways to increase your engagement on facebook.

  • The first way is that your posts are ”engaging ”. With that way we mean that the users occupy more with your post(likes,shares,comments).With that way the ratio of promotion of your post increases.
  • The second way is to pay for promotion.

  •                 INSTAGRAM:

 Instagram has surpassed 800 million users placing itself in the top of the social media pyramid. Instagram differs from Facebook and the person that manage the page has to be sure that has enough photographic and video content to upload.Users focus mostly on photos and videos while ”hashtags”(#) are also important cause many of the users use them.

Instagram gives the opportunity of processing your content with very useful tools in order to fix your photos or videos as you wish. If your want to advertise your business through Instagram you can do it by ”sponsored” commercials in the front page or on Instagram ”stories”. in contrast with Facebook either that is commercials of personal content everybody will check it out.

  •                 LinkedIn:

LinkedIn can be used either for personal use or for your business. An accountant ,for instance, can make a personal page in order to contact with his clients or he can make a business page.In both cases the profile that will be made has to be exceptional because of the formal style LinkedIn provides you.

Important tips for LinkedIn:

  • The photo the user will add in the profile has to be professional in order to show the formality of his/her status.
  • Add contact details like email or phone number to be easily for the interested to contact with you.
  • Use ”key-words” both on title and bio to increase the chance to find you in searches.
  • Make your profile detailed and organised.

As soon as your profile is ready you can start to make ”connections” approaching possible clients via personal messages. Also you have to create and share content that proves your knowledge on everything you claim. The last tip for this special social media page is that your acquaintances must ”transfer” in the real world and not stay behind a screen

  •                  Twitter:

Twitter we could say is a kind of micro-blog  through which users have the opportunity to express in 140 words in every post their thoughts,feelings or whatever they desire. The restriction of 140 words can be replenished by photos and videos. Although the success of this social media platform may due to the users usually prefer short texts combined with videos or photos and Twitter provide that to you.

On Twitter getting a lot followers is something really imp<ortant that’s why the person that manage this platform has to make sure that with his content people will DESIRE to follow him! Let’s not forget what Bill Gates said back in 1996: CONTENT IS KING!

Like in the other social media platforms and so on Twitter ,you can promote your business or your product via a tweet or from a sponsored advertisement. so Twitter gives you the chance to gain recognizability, likes,followers engagements or visits at your website.

Important tips for the success of your Twitter account:

Follow accounts that are related with:

  • Customers.
  • Co-Workers.
  • Organizations related with yours.
  • Related goods with yours.
  • Important people or businesses that are related with yours.
  • Remember to include all the important and needed information about your brand and links to lead them in your website.
  • Tweet as more as you can. You show them that you love what you do.
  • Use video and photos that create more engagement.

I hope I helped you to get a lot useful information about how you can use social media for your promotion. For further information contact with me!

Social media: Use them wisely

SOCIAL MEDIA PLATFORMS

Nowadays more and more businesses enter the world of social media. Although, this entrance for the most of the businesses is nothing but a waste of time and labor. Those who are responsible for the management of the social media platforms have to take a step back and before they open a Facebook or a Twitter or A LinkedIn account to wonder why they do it and what messages want to make clear to their customers. If the content you give to your customers isn’t useful or interesting it would be like you giving content to your dog! It won’t have no retribution to your business.

So before you upload something it is good to ask yourself some major questions like what value has that message,post,photo to my customer. Which action we hope to aspire? Is it related to our actions? If these questions have no answer then you have to restart your social media strategy and make a new plan.

Here are three tips to start your new strategy:

  • Tell your story. Talk about your upcoming projects. In which stage they are, and what you fight to produce. This action pushes other people that are working with same projects at the same  time, to get in touch with you.
  • Make questions to your audience. Team work is the best work. Through questions not only them but also you, will be able to find solutions and new ideas to find new content.
  • Mention your social activities. If a group of employees of your business represented you in a local seminar relevant with the activities of your business, upload it! Socialization is a very important part of the marketing and these platforms are just what you need to achieve it. Although you can dedicate a separate part of the platform to socialization in order for some to avoid it if they don’t find it necessary.   

do smart cutbacks.

When the companies lower their budgets ,then they have to show creativity and inventiveness at the same time in order to use better their available money. Luckily, doing more stuff with less money doesn’t necessarily means that you will have less customers. 

IN MARKETING:

  • Instead of lowering the ratio of a TV commercial you might have invest on, think about moving from TV commercials to the less costly radio commercials without changing the ratio of the message.
  • Create different versions of your commercials which intended for different markets or sectors, instead of having a different commercial for every market.
  • Think about on line commercials, if you didn’t think about them already!For the reason that this mean of technology/communication has instant feedback in relative form with is hot or not right now, maybe now is the best time to experiment with the on line marketing and commercials in the social media,blogs,websites(banners).

MORE GENERAL:

  • Strategy first. Cutbacks in everybody without exception usually doesn’t  lead in positive results. You have to choose who’s deserve a cutback or if it is necessary to continue to an overall cutback you have to emphasize that cutback is to reach to a goal in order to accept that business move.
  • Focus on the best customers. As a business,employee or employer you have to know which customers are the best for you. Most of the times in businesses they’re customers that keep the business behind. The business at this point has to ‘”fire”  that kind of customers. Employers must focus on the customers that enjoy the services or the product of the business as it is. As a result the business won’t have to increase the productivity due to non-reason-demanding customers.
  • Keep things simple on your business. Observe the tasks which are useless or to complicated and judge if they worth it. If this is a ”yes” try to make them as simple as possible in order to return to you. Now, if this is a ”no” then abstract them. If you make them simple , it is very possible to save money and also to increase the pleasure both of the customer and also of your employees.

Supply and Demand.

 

We hear those two terms very often in our daily life but yet we don’t use them fully. Supply and demand is not only this:

supply-and-demand-curve

From a theoretical perspective it might be this, but a business isn’t only theory. It is actions and practicality. Supply and demand in business means knowing people’s needs.

In simple words:
Supply and demand ->  Understanding human behavior.

Whatever your business is, it doesn’t matter if it is a sports store or a book store, if you’re doctor or even if you don’t own a store and you are a blogger or entrepreneur at your craft, you have to ask yourself what your customers or viewers need and want to have. What they need at this very moment and for the next five, ten years? You have to put yourself in their position, see from their perspective and find what they want and what they demand. Then find a way to supply it to them. Period .

“For example let’s say that you have a blog platform or an Instagram account from which you want to sell shoes. The only thing you have to do in a first place is to follow the rules of supply and demand. You have to put yourself in the customer’s point of view and think what would you like to have as a product. Next thing you have to do is to find out what the market – shoe market in this example- needs. What kind of shoes does people prefer at this very moment? Know your audience and adapt the trends and fashion details in their needs.”

Tip: “Always have a main idea of why you do what you do whether it is a product or a service. You have to know why you start a business or a blog or why you make shoes etc. Supply and demand is the tool to help you understand the market. Is the easiest way to find out what you need to do. “

It’s not accidental the fact that the biggest entrepreneurs like Bill Gates, Mark Zuckerberg, Steve Jobs beside from having a strong WHY when they start their new ideas and businesses they also had a great perception about human behavior. They could understand what people-market needed. This is exactly what supply and demand is.

Out do yourself, Not the others.

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Most of the times as human beings we are terribly greedy. We think we can do everything and beat who ever we want, but we don’t realize that the only competition that really exists is us.
As a manager or a businessman or an entrepreneur or a singer or anything else that you imagine yourself to be, you have to realize that happiness comes from self-improvement and not from your field’s competition. You have to outwork yourself first and then day by day, month by month, year by year you will realize that you will be top at your craft without competing anyone.
  • Managers:
And of course as a manager you have to do the exact same thing everyday:
‘’Wake up every morning and say: How can I make OUR company better today than it was yesterday? What can I do to improve OUR team? How can WE improve our product this month than the product we had the previous month?’’
“Make sure the work you’re producing is better than the work you produced before. You are your competition.
And once you realize that, it’s 100% that you will stay more in the game and find more joy from what you doing. Because joy doesn’t come by comparing your work with someone else’s work. It comes from self-advancement.

Mistakes.

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  • It’s ok to make mistakes!

The best way to experience life is by making your own choices and following your own path. You have to do what you really want to do without the fear of failure. YOUR BEST IS GOOD ENOUGH. No one is perfect ,just do your thing and stop making comparisons or listen to other people’s opinions about your moves. You are who you are and no one can change that. People do not owe anything that’s why you have to go and GRAB your dreams and your opportunities and trust me mistakes are just a part of the process.

  • Mistakes are essential for our growth both as personalities and as businessmen or businesswomen or entrepreneurs or whatever else you imagine yourself to be. Everyday we have to learn, grow, change, and start making better choices. Wrongs can be made right, and we can become our best self as we learn to be patient with ourselves.

 

  • START DOING YOUR THING!

Gamification.

GamificationmaxresdefaultDriving results is a key factor for a successful business. Gamification helps you to keep your employees engaged and motivated to deliver their best performance. But what gamification really is?
Gamification’s terminology would be described as the use of game design elements in non-game contexts. Gamification ,also, refers to the use of game mechanics and experience design to engage and motivate people to achieve their goals.
Everyone can participate in contests, regardless of their role in the company. Participants can win awards, prizes, and bragging rights, which are helpful external motivators to drive their impact on business results. When you make teams, you create healthy competition among colleagues and foster team spirit.
To help create a vibrant and engaging environment for your contest, use up-to-date scores and numbers. Customer Relationship Management System. Interaction and gamifacation
– How Gamification can help to keep your employees engaged?
Gamification engages many different roles
Think about how you measure the performance of your employees and the activities that drive that performance. Do you count the meetings they schedule, the time it took them to resolve a customer issue, how much revenue they generated, or something completely different?
Sure, you can send around weekly email updates or fill scorecards with numbers. But why not make it more fun and exciting by turning some performance metrics into a game?
Traditional game models reward top performers, who are already self-motivated. Gamification motivates everyone to achieve more.
• Create awards that motivate everybody
Gamification lets you set up multiple award categories to recognize achievement and improvement across a variety of KPIs or employee roles. It also offers tiered awards for individuals and teams to enable more players to receive recognition. Creating multiple ways to win keeps more participants engaged and excited throughout the entire contest.gamification_large_688198

 

  • The customer’s view
    Gamification can not only use for the employees, but also for the customers for encouraging desirable website usage behavior. Additionally, gamification is applicable to increasing engagement on sites built on social network services. For example if a company or a business wants you to do an online survey is better to choose a more entertain way to do it. A study at MIT Sloan found that ideation games helped participants generate more and better ideas, and compared it to gauging the influence of academic papers by the numbers of citations received in subsequent research.

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